How to start a Beauty Salon Today

published on 23 June 2023

Preparations, and steps to do before you start a salon

When you are going to run a salon it could be too hard to find the right plan. There are no unique solutions, but there are some steps which could help you with that.

Here are 7 steps to help you open a successful salon:

  1. Create a unique idea for your salon that will be reflected in everything from services to decor.
  2. Make a comprehensive business plan that includes target market analysis, marketing plan, and finances. Be sure to include an executive summary, company description, industry analysis, geographic analysis, target market analysis, sample services, marketing plan, management strategy, and financial plan.
  3. Find a perfect spot. Choose a location with high visibility and foot traffic and make sure it fits your business plan, don't look for a super expensive spot if you have no budget yet, start simple
  4. Purchase necessary equipment, sometimes it makes sense to check second-hand stuff. Clean it up, refresh, and prepare for the work.
  5. Hire the necessary staff, start small, and extend as you go.
  6. Develop concise, appealing service descriptions that highlight your salon.
  7. Think about building generates awareness, use social media, and ask friends to help you by sharing your location and your services and registering on public platforms to get traffic for commission

Let's take a look at some of them closer, probably most complex one

How beauty salon business plan look like

The budget a salon would burn consists of 2 things: Fixed & Variable costs

Fixed costs are your salon’s expenses that don’t change with sales volume.
Some of these include:

  • Insurance
  • Rent and lease agreement
  • Utilities
  • Equipment

Variable costs - changes with the volume

  • Labour costs
  • Products and tools used by staff, basically the inventory management
  • Shipping and delivery costs
  • Advertising and marketing

Where to start a Beauty Salon. Picking the right location.

Here are some location options to consider for your business:

  1. Brick-and-mortar: This traditional option gives your business a standalone storefront or restaurant space to showcase your products and services.
  2. Warehouses and industrial spaces: If you need specific spaces for manufacturing or product distribution, these options could work for you. Look for spaces that offer convenient transportation options.
  3. Home office: Operating your business out of your home can help reduce your operating costs, but make sure you have the appropriate permits and zoning requirements.
  4. Mobile: Consider a mobile option such as a food truck, pop-up shop, or market stand to build interest in your business. You can always switch to a brick-and-mortar location later.
  5. Commercial office space: This option is suitable if your business doesn't rely on foot traffic. It offers convenience, fewer equipment needs, and less build-out required

So check your area, find something that fits your budget, and remember it's a fixed cost, you can not change these months ahead

Pick the scheduling/booking software

Once you have stocked your salon with supplies and hired stellar stylists, it’s almost time to open your doors. But before you do, you want to make sure you have a way to accept payments and make money.

Selecting the right salon software can be confusing, but picking the one that's suitable for your business's needs can have a big impact.

Such software usually helps with:

  1. Payment processing and Point of Sale (POS) options for multiple payment methods and reporting capabilities.
  2. Marketing services such as email and SMS marketing to promote services and build customer loyalty.
  3. Payroll management to efficiently manage staff resources and streamline operations.
  4. Suggestive selling features to increase profits by offering enhanced services to customers.
  5. Mobile access for on-the-go management and operations.
  6. Automated confirmations to reduce no-shows.
  7. Staff management features for scheduling and resource management.
  8. Security and data protection features to keep client and employee information safe.
  9. Inventory management to efficiently manage inventory and reduce headaches.
  10. Digital forms and contactless management to create a safe and efficient experience for clients and employees.
  11. Reporting options to gain insight into salon operations for business growth

They help to run your business, so out of many things this seems to be quite important

The most important piece of Success: Keep your customers happy

The key to retention is keeping your clients happy. The best way to do so is by communicating effectively, showing that you care, and ensuring client satisfaction right from the start.

a) Communicate effectively with your clients

As a salon manager, you’re bound to communicate with different types of people daily. Whether it’s your clients, stakeholders, staff or vendors, proper communication is a must to get the business going.

Here’s how you can ace your communication directly or indirectly:

  • Maintain a professional demeanour while interacting with your clients. The way you communicate will go a long way in ensuring your clients are comfortable. This will also reinforce their trust in your services.
  • Try to get your happy clients to review your products and services after an appointment. This will help you turn them into your brand advocates. Hence, you can ensure that you get quality referrals.
  • Deliver personalized experiences by remembering everything about your clients-colour formulas, skin type, birthdays and even their nicknames!

b) Offer a simple appointment booking process

Use online booking software as proposed above not only to offer your clients a seamless booking experience but also to make appointment management easier as the salon grows.

Keeping track of daily appointments and last minute cancellations won’t be such a task anymore! Salon booking software will enable the clients to self-schedule, cancel, reschedule and book recurring and group appointments from anywhere!

Simple things to remember to not fail

  • Inadequate cash reserves. You need cash reserves for unexpected costs and fees that you may incur when you are opening a salon.
  • Lack of industry experience. Without expertise in the industry, you can struggle with day-to-day operations and forecasting for future growth. Many top-performing salon owners have been in the industry for many years.
  • Failure to keep up with trends. Salon trends change frequently, and sticking to your old ways can lead to a downturn in business. Promote continued education for your staff and encourage them to learn new skills and expand their services.
  • Failure to manage appointments. Salon owners who find it difficult to manage walk-in appointments and reoccurring clients often have a hard time staying afloat. It is essential to warmly welcome walk-in customers without tarnishing relationships with existing clients and bogging down the scheduling system.
  • Competition. Because of the industry’s saturation, competition is a top struggle for many salon owners. Owning a salon is a lucrative business that attracts a lot of entrepreneurs, so it is important to constantly assess neighbouring salons and remain competitive with prices, services, and overall customer service.


The salon industry is a competitive one. You need to find the unique points you can offer to customers. By the end of the day, you may have the best products, services and processes, but if you fail to manage your staff and clients effectively, the entire business will come to a crumbling halt.

So as any business, there are extra risks, but there are also extra benefits and extra wings the moment you feel about success and when you do a successful business.

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