Launch fast. Learn fast

published on 27 June 2023

Launching a startup and moving quickly in business are essential for success. The speed at which you operate can determine your fate in a competitive market. Here are four reasons why speed is crucial in business and why you should consider launching your startup faster.


Stay Ahead of Competitors

In a fast-paced business world, keeping up with the competition is a constant challenge. The market landscape is ever-changing, and if you can't move quickly, your competitors will leave you behind. Take the example of Blockbuster, which failed to adapt to the rise of streaming services like Netflix. While Blockbuster was hesitant to embrace the digital revolution, Netflix revolutionized the industry and gained a significant competitive advantage. To stay at the forefront of your industry, you need to be faster than anyone else. As Jeff Lerner, CEO of Xurli, wisely advises,

"Accelerate until you're at the front and move fast to stay there."

Meet Customer Expectations

In today's society, people have developed a culture of instant gratification. They expect immediate access to products, services, and information. By launching your product or service quickly, you can satisfy these expectations and capitalize on the market demand. Look at smartphone releases as an example—they come out every year to meet consumer demand for the latest technology. If you can't deliver promptly, customers won't hesitate to switch to a competitor who can meet their needs. As Luke Kanies, CEO of Puppet Labs, warns,

"You need to leverage technology to innovate and evolve, or your competitors will crush you in the market."

Launching faster allows you to be responsive to customer expectations and maintain a competitive edge.

Evolve Faster Through Learning

Moving quickly as a company leads to rapid evolution and growth. When you embrace speed and agility, you create an environment where learning becomes an integral part of your business strategy. The more you practice speed, the easier it becomes to maintain it. By constantly pushing boundaries, experimenting, and learning from both successes and failures, you can adapt to changing market dynamics and customer preferences. This adaptability enables you to make informed decisions, optimize processes, and deliver innovative solutions. As Savina Singh, CEO of Adog, aptly points out,

"The speed with which an entrepreneur can move determines their ability to balance scalable infrastructure needs and low overhead costs."

By embracing speed, you can surpass expectations, stand out in the market, and drive continuous improvement.

Foster a Culture of Speed

Once you learn to move quickly, a culture of speed develops within your company. This culture sets high standards for efficiency, innovation, and adaptability. When speed becomes ingrained in your organization's DNA, it permeates every aspect of your operations. Employees become more agile, proactive, and solution-oriented. Decision-making processes become streamlined, enabling faster responses to market opportunities and challenges. With everyone and everything moving faster, you gain a competitive edge and delight your customers with swift and effective solutions. In entrepreneurship, a slow culture hinders progress, stifles innovation, and puts your business at risk. On the other hand, a culture of speed drives innovation forward, positions you as an industry leader, and ensures your long-term success.

Achieve Perfection

Launching your startup faster can actually help you achieve perfection in your product or service. Many founders hesitate to launch due to perfectionism, wanting to ensure everything is flawless before presenting it to the market. However, delaying your launch indefinitely can be detrimental to your business. By launching quickly, you can gain valuable feedback from early adopters and users. This feedback serves as a valuable source of information that can help you identify areas for improvement and make necessary adjustments. The iterative process of receiving feedback, implementing changes, and re-launching allows you to refine your product or service gradually, moving closer to perfection over time. As Paul Graham, co-founder of Y Combinator, wisely says,

"It takes an effort of will to push through and get something released to users."

Launching quickly allows you to learn and adapt based on real-world user experiences, leading to a more refined and successful offering.


Understanding the Value of Your Time

As a founder, your time is one of your most valuable resources. Time is limited, and you can only accomplish so much on your own. Spending too long in the development phase of your startup may not be the best use of your time. By raising funds earlier in the startup journey, you can allocate resources to hire talented individuals who can contribute to the growth and development of your company. Delegating tasks and responsibilities to a capable team allows you, as a founder, to focus on strategic decision-making, networking, and other high-level activities that drive the success of your startup. By maximizing the value of your time through effective delegation and resource allocation, you can accelerate progress and achieve your goals more efficiently.

Valuations for Early-Stage Startups

Early-stage startups often face challenges when it comes to valuations, as they typically lack substantial financial data. Valuations for startups are based on negotiations, market trends, and heuristics rather than fixed formulas. Investors assess a startup's potential by considering various factors such as team composition, market size, traction, and growth prospects. To increase your startup's valuation, you need to demonstrate progress and milestones achieved. This progress can be accelerated through securing funding, which allows you to invest in product development, marketing, customer acquisition, and other growth initiatives. By reaching key milestones and showing investors tangible progress, you can move your startup into a higher valuation range, attracting more attention and potential investment opportunities.

Stages of Development to Launch

Successfully launching your startup involves going through several stages of development. It starts with a "bad" minimum viable product (MVP), which is a basic version of your offering that provides some value to users. It's important to note that while the initial MVP may not be perfect, it should still offer something meaningful to users to avoid harming your reputation. Gathering feedback from early users and iterating based on their input, you can then move on to a more refined MVP. This second iteration of the product should offer even more value to your target users, incorporating improvements and addressing pain points identified during the initial launch. Finally, the goal is to reach the stage of a minimum desirable product (MDP). At this stage, your product has a higher chance of meeting and exceeding customer expectations, gaining wider acceptance in the market. Following these stages allows you to incrementally improve your offering, validate market demand, and build relationships with investors as you progress towards a more polished and desirable product.

Brief summary

In conclusion, launching a startup faster is crucial for success in today's competitive business landscape. By moving quickly, you can stay ahead of competitors, meet customer expectations, foster a culture of speed, and accelerate your company's evolution. Launching quickly allows you to gain valuable feedback, improve your product, and achieve perfection. It also helps you maximize the value of your time as a founder and increase your startup's valuation. Remember, launching a startup faster is a combination of working smart and hard, making the best use of your time, and seizing opportunities for growth. So don't hesitate, take action, and launch your startup faster to pave the way for success.


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